Concord

Marketing Guide

The following is an overview of the marketing process included in our select Self-Publishing plans. Please note that any sales generated directly by Wasteland Press are paid to you as royalties on a quarterly basis, as outlined in your publishing agreement.


Review Copies (Ultimate Plan only)

With our Ultimate Plan, Wasteland Press will send two review copies (based on the plan selected) to targeted newspapers, magazines, and online reviewers. In addition, we will create a customized press release for your book and distribute it to more than 1,000 media outlets, providing valuable exposure and potential interview opportunities. Should any media outlet express interest in featuring your book, Wasteland Press will promptly provide additional review copies to support that coverage.


Booksellers

Wasteland Press ensures wide distribution of your book to booksellers across the United States and around the world through Ingram Book Group and additional established distribution partners.


Amazon.com, BarnesandNoble.com, etc.

Wasteland Press will also make paperback copies available through Amazon.com and many other online booksellers. As an added benefit, your cover art will be featured with your book listing, providing an additional visual incentive for readers to purchase from these retailers.


Bookseller Return Program

With our Ultimate Plan, Wasteland Press offers a full returns program for booksellers through Ingram Distribution. Many brick-and-mortar bookstores require books to be fully returnable before they will consider placing them on their shelves, as it reduces their financial risk when bringing in new titles. Without a returns option, bookstores are often hesitant to stock independently published books.

To remove this obstacle and increase your book’s retail potential, all titles published under our Ultimate Plan are made fully returnable at no additional cost to you. This important feature significantly improves your book’s opportunities for bookstore placement and expands your reach into traditional retail markets.


Amazon.com Kindle eBook set-up & distribution

We will set up your book for Amazon Kindle’s eBook program at no additional charge with your selected publishing plan. Wasteland Press ensures your eBook is professionally formatted and presented in a manner that closely reflects the look and feel of your printed edition.

Your eBook will be submitted for distribution, making it available for purchase and viewing on Kindle devices, computers, tablets, and mobile smartphones. You retain full rights to your eBook at all times and receive a 50% royalty on sales, as outlined in your publishing agreement.


Barnes and Noble Nook eBook set-up & distribution

We will set up your book for the Nook eBook platform, ensuring it is professionally formatted to reflect your printed edition. Your eBook will be distributed for purchase on Nook devices, computers, and smartphones. You retain full rights and receive a 50% royalty on sales. This service is available for a one-time fee of $50.00.


Amazon A+ Content

You can significantly enhance your Amazon product detail page through Amazon’s A+ Content program by incorporating custom images, expanded descriptive text, branded graphics, and professionally designed comparison tables. These enhanced content sections allow you to present your book in a visually compelling format that goes beyond a standard product description and helps communicate what makes your book unique.

A+ Content creates a richer, more engaging shopping experience that can increase reader confidence, strengthen your author brand, and improve conversion rates. This professionally designed enhancement is available for a one-time fee of $150.00.


Search Inside The Book Program

Wasteland Press will submit the electronic files of your book to Amazon.com’s “Search Inside the Book” program, allowing readers to preview selected content before purchasing. This service is available for a one-time fee of $50.00.


Library of Congress Control Number (LCCN)

Wasteland Press will request and assign a Library of Congress Control Number (LCCN) for your book and submit complimentary copies to the Library of Congress for its permanent collection. This service is available for a one-time fee of $50.00.


Business Cards

Business cards are an effective and convenient way to promote your book. Share them at speaking engagements, book signings, and events, or include them in press kits sent to media contacts. Our custom business cards are available in quantities of 500 for $100.00. Each card is printed in full color with a UV gloss coating and professionally designed to your specifications.


Postcards

Postcards are a valuable promotional tool for previously published authors and those with established mailing lists. They can be distributed at speaking engagements, book signings, and events, or included in media press kits to generate additional exposure. Our custom postcards are available in quantities of 250 for $125.00. Each postcard is designed to your specifications and can feature an image of your book cover for added visual impact.


Bookmarks

Bookmarks are a simple yet effective way to promote your book. Distribute them at speaking engagements, book signings, and events, include them in media press kits, or mail them as thoughtful gifts to readers who reach out about your work.

Our custom bookmarks are printed in full color and designed to your specifications, with the option to feature your book cover for added visual appeal. Bookmarks are available in quantities of 250 for $100.00.


Posters

Posters are an excellent way to promote upcoming book signings and special events. Each poster is printed in full color, customized to your specifications, and can feature an image of your book cover for strong visual impact.

Ten 11" x 17" full-color posters, designed with your event and marketing information, are available for $100.00 in addition to your selected publishing plan.


If you have any questions about our Marketing Guide, please contact us to speak with one of our representatives. We are happy to assist you and help you determine which options best support your publishing goals.